di·设计新潮
总榜
新技术
节能环保
设计
性价比
分类业务
di2005-2006
年度建材品牌市场影响力排名(总榜)
排名
品牌名称
认知度
新技术
节能环保
设
计
性价比
品牌平均
得票率
1
多乐士
Dulux
96%
21%
31%
12%
14%
34.7%
2
立邦
Nippon
98%
17%
27%
14%
17%
34.7%
3
西门子
Siemens
94%
21%
16%
31%
9%
34.3%
4
飞利浦
Philips
91%
17%
15%
25%
12%
31.9%
5
科勒
Kohler
87%
15%
14%
29%
11%
31.2%
6
松下
Panasonic
89%
16%
12%
22%
10%
30.0%
7
TOTO
74%
13%
12%
17%
12%
25.7%
8
美标
American-Standard
74%
8%
11%
15%
14%
24.6%
9
PPG
大师牌
Master's Mark
71%
11%
20%
14%
6%
24.3%
10
TCL
77%
5%
8%
11%
19%
24.0%
11
乐家
Roca
72%
8%
11%
17%
11%
23.7%
12
拉法基
Lafarge Roofing
66%
16%
16%
13%
7%
23.4%
13
通用
GE
70%
16%
9%
12%
6%
22.8%
14
汇丽
70%
10%
13%
6%
13%
22.5%
15
和成
HCG
67%
9%
10%
13%
12%
22.0%
16
欧文斯科宁
Owens Corning
53%
16%
17%
12%
2%
19.9%
17
奇胜
Clipsal
60%
9%
6%
15%
8%
19.7%
18
亨特道格拉斯
LUXALON/LUXAFLEX
53%
17%
11%
13%
4%
19.6%
19
唯宝
Villeroy&Boch
48%
14%
11%
16%
5%
18.8%
20
皇家
Royal
52%
14%
13%
13%
2%
18.6%
21
汉斯格雅
Hansgrohe
53%
13%
10%
14%
1%
18.2%
22
西蒙
Simon
59%
8%
5%
11%
4%
17.6%
23
科马
DCDESIGN
52%
11%
7%
14%
3%
17.3%
24
施耐德
Schneider
58%
9%
7%
8%
4%
17.2%
25
来威
Levis
53%
7%
10%
8%
5%
16.7%
26
欧司朗
OSRAM
52%
11%
7%
10%
4%
16.7%
27
华润
51%
7%
6%
5%
12%
16.1%
28
高仪
Grohe
51%
10%
6%
10%
4%
16.1%
29
拉法基
Lafarge
Gypsum
52%
7%
9%
7%
4%
15.8%
30
卢威克斯
Velux
45%
10%
9%
12%
4%
15.8%
31
伊奈
INAX
51%
6%
6%
11%
4%
15.4%
32
雷士
NVC
46%
6%
8%
9%
7%
15.4%
33
亚士漆
Aisa-paint
47%
5%
10%
7%
5%
14.9%
34
贝朗
Bravat
44%
6%
8%
10%
6%
14.8%
35
杜拉维特
Duravit
38%
13%
9%
11%
1%
14.6%
36
圣戈班
SAINT-GOBAIN GLASS
42%
5%
8%
11%
5%
14.0%
37
吉博力
GEBERIT
40%
11%
9%
6%
2%
13.5%
38
罗格朗
Legrand
41%
7%
6%
8%
4%
13.1%
39
远大
42%
5%
4%
7%
8%
13.0%
40
华源
cwcc
36%
4%
6%
8%
8%
12.3%
41
英特飞
Interface
35%
5%
8%
11%
2%
12.3%
42
耀皮
SPY
37%
6%
6%
7%
5%
12.1%
43
伊通
YTONG
34%
7%
9%
5%
4%
12.0%
44
ABB
41%
6%
3%
8%
2%
11.9%
45
申得欧
STO
34%
8%
8%
6%
2%
11.7%
46
卡德维
KALDEVEI
36%
8%
7%
6%
1%
11.6%
47
陶氏
DOW
37%
6%
6%
7%
2%
11.4%
48
蒂森克虏伯
ThyssenKrupp
37%
5%
3%
7%
3%
11.2%
49
爱和陶
ICOT
37%
4%
3%
8%
2%
10.9%
50
特莱仕
Trespa
33%
4%
7%
7%
4%
10.9%
51
巴斯夫
BASF
35%
6%
6%
5%
2%
10.8%
52
南玻
33%
5%
5%
5%
5%
10.7%
53
亚地斯
Ardex
25%
7%
6%
4%
10%
10.6%
54
申纽丽
Seigneurie
30%
9%
6%
4%
2%
10.1%
55
圣戈班韦伯
Weber
34%
5%
3%
3%
2%
9.7%
56
仕龙
Sloan
33%
4%
3%
5%
3%
9.6%
57
托玛士
Tomars
Windows
31%
6%
3%
6%
2%
9.6%
58
SKK
33%
5%
3%
5%
2%
9.6%
59
永成
29%
5%
7%
2%
4%
9.4%
60
阿鲁克
AluK
27%
7%
5%
6%
2%
9.3%
61
莫顿
merton
30%
4%
4%
6%
2%
9.2%
62
旭洋
XY-SOFT
29%
6%
5%
5%
1%
9.2%
63
东洋钢板
FINETOP/VINYTOP
27%
6%
4%
6%
3%
9.1%
64
罗姆
ROHM
29%
5%
5%
4%
2%
9.0%
65
凯乐玛
Keramag
31%
2%
4%
6%
1%
8.8%
66
霍尼韦尔
Honeywell
31%
3%
2%
4%
3%
8.6%
67
加福
26%
5%
5%
2%
4%
8.5%
68
杰科
BPB
28%
4%
5%
2%
2%
8.3%
68
堡密特
Baumit
25%
5%
4%
4%
2%
8.3%
69
青钢
ckm
26%
5%
2%
4%
3%
8.0%
70
乐意涂料
DOVE
25%
2%
4%
4%
3%
7.8%
71
三荣
26%
2%
2%
5%
3%
7.6%
71
凯庭
25%
3%
4%
5%
1%
7.6%
72
海德鲁
Technal
24%
3%
3%
6%
2%
7.6%
73
来实
Lysaght
24%
2%
4%
5%
2%
7.6%
74
天硕
TS
26%
2%
4%
3%
3%
7.5%
74
雅达
25%
3%
5%
3%
2%
7.5%
75
旭格
Schüco
24%
4%
4%
4%
1%
7.4%
76
维卡
VEKA
24%
2%
4%
4%
3%
7.3%
77
勤丰
22%
3%
5%
2%
3%
7.3%
78
希明驰德丽士
drapilux
23%
2%
4%
2%
3%
7.2%
79
宣威
Sherwein
25%
2%
3%
3%
3%
7.2%
80
名成
24%
2%
2%
6%
2%
7.2%
80
简
.
呈
JEAN.C
24%
4%
5%
2%
1%
7.2%
81
万利成
23%
4%
2%
3%
3%
7.1%
82
安健能
Icynene
22%
3%
4%
4%
1%
7.0%
83
绿蛙
23%
3%
3%
4%
2%
7.0%
84
密顿
MITON
23%
4%
3%
4%
1%
7.0%
84
霍高文
Kalzip
23%
4%
3%
3%
2%
7.0%
85
NOZAWA
23%
3%
3%
4%
1%
6.7%
86
柯梅令
koemmerling
21%
3%
3%
2%
3%
6.6%
87
依隆阁
IKO
22%
2%
3%
3%
2%
6.4%
88
丰盛塑料(巨力)
22%
2%
3%
2%
3%
6.4%
89
尚飞
Somfy
22%
3%
4%
2%
1%
6.3%
90
耐氏
Nice
21%
2%
4%
2%
2%
6.2%
91
久力
Jolly
21%
2%
2%
4%
1%
6.0%
92
卡谱乐尔
CAPAROL
20%
2%
3%
2%
2%
5.9%
93
锡厦
20%
2%
2%
2%
2%
5.6%
94
装和
19%
1%
2%
3%
2%
5.6%
95
赤晓
18%
1%
2%
2%
2%
5.0%
备注:
1
、本榜以品牌平均得票率为排名依据,参考指标为认知度得票率、新技术得票率、节能环保得票率、设计得票率、性价比得票率。
计算方式:
平均得票率
=
(认知度得票数
+
新技术得票数+节能环保得票数+设计得票数+性价比得票数)
/5/
调查有效总票数
(
保留到小数点后一位)
2
、
得票率
=
得票数
/
调查有效总票数
3
、本榜中平均得率相同的品牌,以实际得票数为参照,得票数高者名次排前
,得票数相同名次并列。
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